The goal

Launch an MVP providing your platform with a witty, creative name, which solves at least 3 major pain points of pet parents in India. Suggest features that you would want to launch with your MVP and prioritise them with a timeline of 3 months, 6 months and 1 year.

The role

Founder, Stealth Startup

Organisation type

Online services

Background information

India has 32 million pets, and the population is growing at a rate of more than 12% per year. In 2016, the pet population in India was eighteen billion, which grew to twenty-four million by 2019. During the pandemic, it further grew to thirty-two million, which is almost a two-times growth in the last couple of years.

Requirements

• Product features to be rolled out in MVP and later stages

• Prioritisation of the features suggested

• Market sizing/business opportunity/Monetization strategy, if any.

• Go-to-market plan/strategy to acquire new users

• Balsamiq, Figma wireframe preferred

• What are the success metrics?