The goal

You have joined Spotify as Vice President of Product, India.

Apart from the yearly Wrapped which has been a huge hit across the globe, you feel Spotify still lacks the social element in its app. You ran a few research studies and found that the biggest source of discovering new songs is via recommendations from friends and/or via Instagram reels shared by users’ friend circles. You wish to build upon this research study and elevate the social features on the Spotify platform which can be adopted worldwide and not just in India.

The role

Vice President of Product, India

Organisation type

Music streaming

Background information

Spotify is an online music streaming service. It offers streaming of over 100 million songs and five million podcasts. The service was founded in 2006 by Daniel Ek and Martin Lorentzon. Spotify has around 527 million monthly active users. There are two versions of Spotify: a premium monthly subscription service and a free service which is supported by advertising.

In India, ​​ Spotify has tripled its user count over the last two years, implying having around 55 million monthly active users, as of April 2023.

You have joined Spotify as Vice President of Product, India.

Apart from the yearly Wrapped which has been a huge hit across the globe, you feel Spotify still lacks the social element in its app. You ran a few research studies and found that the biggest source of discovering new songs is via recommendations from friends and/or via Instagram reels shared by users’ friend circles. You wish to build upon this research study and elevate the social features on the Spotify platform which can be adopted worldwide and not just in India.

Make sure you work on proper feature enhancements or new feature suggestions rather than UI improvement, like changes in CTA, etc. which will not be considered for evaluating the submission.

Feel free to research what’s happening in the same space, globally as well.

Requirements

• Product features to be rolled out on the current app

• Prioritisation of the features suggested

• Market sizing/business opportunity/Monetization strategy, if any?

• Go-to-market plan/strategy to acquire new users

• Balsamiq, Figma wireframe preferred

• What are the success metrics?