My Journey

Who am I?

Product Manager with +8 years of digital marketing experience. Passionate about expanding business using data-driven strategies, collaborating with internal and external stakeholders to gather user feedback, understand the reasons why they love the product and identify their pain points.

Driven to stay up to date on industry and user trends in order to develop user-centric hypotheses and test ideas for roadmap solutions that improve user experience and retention.

Certificate & projects

Product management certification

CareerFoundry , January - April 2024

Building the technical skill set, adopting tools for researching, roadmapping, wireframing and people management with a project based curriculum

SQL course for product managers

CodeCademy , January 2024 - present

Performing data analysis on funnels, churn, and attribution with advanced SQL content for product managers and marketeers

Product management challenges

PM School , January 2024 - present

Participate in product management challenges. Applying acquired knowledge to real-world scenarios

Skill set & competences

Product strategy & leadership

Data-driven strategy, market and user research, product road mapping, KPIs, OKR, GTM, product prioritisation, executive presentation, stakeholder management

Product design & development

A/B testing, UX research, wireframing, Figma, agile frameworks, Jira, Miro, confluence, documentation, product requirement document

Product analytics

Data fluency, SQL, data visualisation, Firebase, Google Analytics, metabase, tableau

Digital marketing

Budget management, marketing analytics, web & mobile product marketing, paid advertising, KPIs, GTM, app store optimisation, growth marketing

Education

Product management certification

CareerFoundry , January - April 2024

M.A Media and communication management

Hochschule Macromedia, October 2012 - September 2014

B.A Communication science

Tec de Monterrey, May 2006 - May 2011