My Journey
Who am I?
Product Manager with +8 years of digital marketing experience. Passionate about expanding business using data-driven strategies, collaborating with internal and external stakeholders to gather user feedback, understand the reasons why they love the product and identify their pain points.
Driven to stay up to date on industry and user trends in order to develop user-centric hypotheses and test ideas for roadmap solutions that improve user experience and retention.
Certificate & projects
Product management certification
CareerFoundry , January - April 2024
Building the technical skill set, adopting tools for researching, roadmapping, wireframing and people management with a project based curriculum
SQL course for product managers
CodeCademy , January 2024 - present
Performing data analysis on funnels, churn, and attribution with advanced SQL content for product managers and marketeers
Product management challenges
PM School , January 2024 - present
Participate in product management challenges. Applying acquired knowledge to real-world scenarios
3rd place in first contest “Launching MVP for Pet Parents”
8th place in second contest “Building Readers’ Community on Goodreads”
7th place in thirid contest “Launching social features on Spotify”
Skill set & competences
Product strategy & leadership
Data-driven strategy, market and user research, product road mapping, KPIs, OKR, GTM, product prioritisation, executive presentation, stakeholder management
Product design & development
A/B testing, UX research, wireframing, Figma, agile frameworks, Jira, Miro, confluence, documentation, product requirement document
Product analytics
Data fluency, SQL, data visualisation, Firebase, Google Analytics, metabase, tableau
Digital marketing
Budget management, marketing analytics, web & mobile product marketing, paid advertising, KPIs, GTM, app store optimisation, growth marketing
Education
Product management certification
CareerFoundry , January - April 2024
M.A Media and communication management
Hochschule Macromedia, October 2012 - September 2014
B.A Communication science
Tec de Monterrey, May 2006 - May 2011